Women’s
Business Council

Cultivating transformative leadership & building organizational resilience in a changing world.

 
 
GWBC_Website_RSQ_R1_Nowords_01 copy.png
71 percent of small business owners who have an advisory board are predicting an increase of up to 10 percent in profits over the next 12 months
— Marissa Levin, Built to Scale
 
 

Grow your business
with a peer advisory board

This program supports Gorge changemakers who are seasoned entrepreneurs, executive directors, and career executives who self-identify as women and are on the path of becoming embodied leaders.

The heart of the program is a monthly expert-facilitated peer-advisory council where members address business challenges and opportunities in a roundtable format and function as thought partners for each other. This peer-learning model of sharing experiences and expertise with the support of expert facilitators, also entrepreneurs, is a tried-and-true way to accelerate growth, enhance strategy, and hone leadership.

We have a rich pool of mentors and guest speakers who share their expertise throughout the year. This is augmented with timely data and research, emergent (and feminist) business strategy, and embodiment practice. Every element of this program is designed to elevate you — a wholehearted, hard working, and possibly exhausted leader.

 

The Program

We Rise Together

Through confidential and collaborative peer learning, Beset’s Women’s Business Council helps women-led organizations accelerate their growth.

Our program is multi-dimensional and designed to create generative personal and business growth. Members are resourced on many levels — through meditation and embodiment practices, as well as with our rich network of seasoned advisors, facilitators and mentors.

We will get deep into business strategy utilizing a peer-advisory format, learning from, and supporting one another in our entrepreneurial growth.

This program is designed to support practiced entrepreneurs and seasoned executives who self-identify as women. As interest and funding grows we will create additional peer advisory boards in our community, such as one for emerging entrepreneurs. These first years are focused on elevating established women entrepreneurs and executives, so they can in turn support the next layer of leaders. 

To qualify for the 2024-2025 program, prospective members:

  • Hold an executive level role.

  • Carry day-to-day operational responsibilities.

  • Lead an established organization (3+ years of operation) with a connection to the Columbia Gorge region.

  • Hold some ownership interest (if that’s available within the organization).

We encourage you to apply even if you aren’t sure you qualify. We will work through the details together.

We welcome non-profit leaders and people who have met the above criteria recently, but have sold or transitioned the business and are on to the next entrepreneurial endeavor. More than anything, we want to create a dynamic peer council where we can learn from each other. We are looking to create a diverse council. Diversity will increase the impact of this peer-advisory council and the outcome for each member’s business.

There are more resources than ever on how to build inclusive communities, and one of the resources Women’s Business Council uses is the East Bay Meditation Center’s Agreement for Multicultural Interactions. We are weaving in Diversity, Equity, Inclusion, and Accessibility (DEIA) training into the program to support members, mentors, and facilitators in their learning process to become more aware of racial conditioning, privilege, and power dynamics. Starting with this foundation of deeper awareness supports our efforts to create an honest and safe-enough space for all participants. Even with training and communication agreements harm can occur. We rely on our mindfulness and embodiment practices to increase our awareness and capacity to acknowledge that harm, rebuild trust, and create fundamental change.

In the process of doing this work together we are humbly “lifting the consciousness of the collective” as Larry Yang says, while we’re narrowing the equity and wealth gap experienced by women in our community to the benefit of all. If you have questions or thoughts about anything related to DEIA please reach out. 

 
Here’s the truth people need to understand: To tackle the challenges of the twenty-first century, we must empower women and families. If we do not lift up women, and families, everyone will fall short.
— Kamala Harris
Womxn-Resilient-Mother.gif

It’s Women’s Time to Lead

In order to be a world class company, you need to have diverse people around the table...
— Mellody Hobson
 

The Founders

Brieanna_2_SQ-border.png

Founder — Brieanna O’Duinn

With the grit of an entrepreneur, the empathy of an advisor, and the determination of a changemaker, Brieanna O’Duinn helps businesses and leaders thrive. As co-founder and President of A•VIBE, she cultivated and refined these tools, spending 14 years leading a team of creatives, strategists, and engineers and growing the company into a multi-million dollar full-service digital agency. She draws on this transformative experience in her current work as she supports newly launching social entrepreneurs and advises seasoned leaders on how to grow sustainable and people-focused companies.

Brieanna's most recent projects include launching the social purpose corporation, Beset, aimed at supporting women changemakers; co-producing an art exhibit that expresses a bold new vision for leadership; and supporting non-profit women-led organizations through mentorship of executive directors and pro bono advisory services. 

Brieanna is a master of innovating business systems. Her ability to identify opportunities for improvement and growth through the implementation of technology has made her an important strategic advisor to Fortune 100 companies and large government agencies alike.

As a skilled negotiator, Brieanna enjoys bringing the practice of win-win negotiation into all areas of her work. She is an experienced facilitator and board member, supported by her education in conflict resolution and 11-years of experience as a member of the Women’s President Organization, a global non-profit dedicated to supporting women CEOs of multimillion-dollar companies. 

When not working, you will find Brieanna playing in nature with her husband and two spunky daughters, learning about meditation and mindfulness from her teachers— Kaye Jones, Tara Brach, Konda Mason, and Jack Kornfield.

 
 
 
Before I can tell my life what I want to do with it, I must listen to my life telling me who I am.
— Parker Palmer
Kaye-headshot.jpg

Founder — Kaye Jones

Kaye is a somatic coach, facilitator, mother of three and co-owner of Broadfork Farm. Kaye is a practitioner of relationships and process; in nature, the body, within our human connections and our organizations. Her deep insight is grounded in her many years of (gritty) practice as a mother, an entrepreneur, a board member, buddhist practitioner and as a student and scholar.

Kaye has her MSc from Schumacher College and she has worked professionally for two decades, using her natural systems lens, in emerging paradigms of participation ~ ecological farming, place based transformative education, curriculum development, strategic facilitation, feminist theory and embodiment practice.  Recently, she finished working on the anthology A Wild Love for the World with Joanna Macy and Stephanie Kaza.

As a certified Somatic Coach Kaye supports the integration of mind and body, or the mind in our body; helping clients attune to the intelligence, wisdom and alignment within each of us.  As of Fall 2021, Kaye is a doctoral student of Integral and Transpersonal Psychology at California Institute of Integral Studies.

Kaye’s commitment is to curiosity, to open-hearted and challenging conversations and she loves being in collaboration with other womxn.

Over the past five years, I’ve transitioned from research professor to research professor and founder and CEO. The first hard and humbling lesson? Regardless of the complexity of the concepts, studying leadership is way easier than leading… I completely underestimated the pull on my emotional bandwidth, the sheer determination it takes to stay calm under pressure, and the weight of continuous problem solving and decision making. Oh, yeah - and the sleepless nights.
— Brene Brown
 

The Leadership

Chair — Maren Reed

As a former advertising executive with experience building and leading teams, I draw on my successes and, most importantly, the failures I’ve had as leader to support clients facing a rapidly changing landscape.  Today, I’m not afraid to admit that some of the most invaluable lessons are learned after things don’t go the way we planned.

While the dominant culture puts pressure on executives to only vocalize accolades and accomplishments, I encourage clients to be brave enough to have the hard conversations resulting in more authentic leadership and trust within their organization. 

 
Tokki Art Supply Hood River

Leadership Team

Each year three BWBC members serve on the leadership team to enrich the program with their wisdom and insight.

The 2022-2023 Leadership Team

Janet O’Sullivan
Owner & CEO
Tokki Art Supply

Caitlin Alcott
Regional Director
Inter-fluve

Debbie Dennis
Owner & CEO
RiverHood Rentals

Speakers and Mentors

  • Paris Hyun

    Paris Hyun, Spark Media Company

    Paris Hyun is a trained full-stack Ruby on Rails developer with 15+ years experience in web development, content marketing and project management.

    She’s managed complex projects for high profile clients such as the Los Angeles County Museum of Art (LACMA) and USC’s Graduate School of Engineering from web design to mobile app development.

    Since 2019, Paris has shifted her focus to working with small businesses and creatives, helping them tell their personal brand stories and communicate their expertise. She particularly enjoys working with artists, craftsmen, people from historically excluded communities and people in the caring fields such as social work and education.

    She is the owner of Spark Media Company, and is proud to be a third generation business owner. She credits the women in her family for her design passion and desire to partner with small business owners.

    She became a first-time mother in 2019. As an improv comedy performer, she’s been telling stories on stage since 2006. She shares an office with her associate, Yo-Yo, a less-than-productive rescue dog. Paris is Korean and was raised in the Pacific Northwest.

  • Kathy Long-Holland

    Kathy Long-Holland

    Kathy is a specialist in the development and launching of new products, strategies and business models. She was an executive at Nike for 7 years as the Divisional Head of New Products and Markets. Kathy runs her own business advisory firm, LongSherpa Design, specializing in new businesses and business transitions since 1987. She has an AB in History and Art from the University of Nebraska, an MA in Anthropology from the University of Nebraska. Kathy obtained her MBA from the University of Oregon with concentrations in Finance and Marketing.Description goes here

  • Maren Reed

    Clarity, compassion and community are words that immediately come to mind when friends and colleagues describe Maren Reed. As an advisor, talent and operational executive, and empathetic leader, Maren is known for facing challenges head on. Maren is the founder of HATCH Consulting, a company that works with small to mid-sized independently owned organizations with leaders open to making operational and people-centric changes so their business and employees can thrive. As a trusted and highly sought-after advisor with more than two decades of working with business owners and executives, Maren harnesses her deft operational skills and strategic thinking to steward companies through times of transition and uncertainty. Paired with a brave heart and keen self-awareness, this makes her an invaluable resource to all who know her. Her insightful approach leads to modern and innovative talent strategies and programs that result in workplaces that are more equitable and inclusive and where employees feel truly respected and valued. Based in Hood River with her husband and two energetic sons, Maren and her family can be found outside exploring trails by foot or by bike.

  • Chris Williams, Front Porch Sessions

    Chris Williams, Front Porch Sessions

    “I earned a Master’s Degree in Conflict Resolution from Portland State University in 2007 and have worked internationally and locally in the field of education. You can catch me telling my own stories or playing on stage with my improvisation trio, Broke Gravy. 

    Regardless of where I am or what I’m doing, I’m committed to engaging with the communities around me and living a full and purposeful life filled with laughter, creativity and surprises.

    I have spent well over a decade on the front lines helping to educate youth in the public school system. What I quickly discovered was that they had just as much to teach me. 

    You can’t fake it with kids, they demand authenticity and they’re also very forgiving of mistakes. 

    Working with young people has been an invaluable lesson in how I want to live my life. 

    I’ve taken the skills gained from listening to and collaborating with youth and transferred that into the work and energy I put into Front Porch Sessions and my workshops. I want everyone I have contact with to understand that not only do they have a story inside of them but they have an amazing story to tell.“

    Educator, Storyteller, Workshop Leader

  • Eileen Brady

    Eileen Brady has been active in the Oregon civic community for three decades and has twenty-five years experience in the natural foods retail grocery industry, developing human resources and sustainability-based brand development and marketing programs. Her civic involvement has included experience leading non-profits, serving on policy boards, fundraising for political and civic projects. Eileen cut her teeth in the natural foods industry originally as a Board member at the Olympia Food Coop and Co-Director of the Puget Sound Coop Federation. She then served as Human Resources Director at Nature’s fresh Northwest in Portland, Oregon. She founded the Food and Farm Program as Vice President at Ecotrust, a non-profit providing conservation and economic development leadership from Alaska to California. Eileen and her husband are one of the three families that co-founded New Seasons Market in 1999. In addition, Eileen spent six years as Operations Director at a fast growing tech start-up. She has served on civic boards including, Zenger Farm, Celilo Group Media (The ChinookBook), the Portland Metro Blue Ribbon Active Transportation Commission, the Oregon Health Policy Board and Oregon Solutions. In 2015, she co-founded a women’s collective giving circle, ninety-nine girlfriends, that now has 500 members. Eileen and her husband, Brian, currently live on Heart Island Farm out Reed Road in Hood River where they have a cherry and pluot orchards that they are transitioning to organic. They have four grown children, two grandchildren and three loveable and not so loveable barn cats.

  • Anne E. Denecke, Denecke Employment Law

    Anne E. Denecke, Denecke Employment Law

    Anne has been practicing employment law for more than three decades, emphasizing advice and counsel in all areas of management employment law; defense of state and federal agency charges and civil lawsuits involving discrimination, wage and hour, whistle blowing and independent contractor classification; conducting internal harassment and discrimination investigations; and conducting employee training and education. Anne also advises non-profit organizations in board governance matters.

    Learn more about Denecke Employment Law.

Our Wonderful Sponsors for the

2024 Women’s Business Council

  • Columbia Gorge Community College Small Business Development Center

    Columbia Gorge Community College Small Business Development Center, Lupine Sponsor

    Small Business is big business here in the Columbia Gorge. We are available to help you achieve your goals in operating a successful business. Whatever your needs may be, we will provide assistance that is relevant and responsive.

    Each of our advisers has experience running a small business and understands the challenges you may be facing. Our center is part of a statewide network and has access to resources that will help you overcome each hardship and achieve your dreams as a small business owner.

    At the Columbia Gorge Community College Small Business Development Center, we offer support with:

    -Business plan development

    -Loan application packaging

    -Marketing plan strategies

    -Hiring and managing your team

    -Navigating the business regulatory process

    -Managing cash flow challenges

    No matter what stage your business may be in, we will listen to your needs and help you find solutions to achieve your goals for success.

  • Tomie T Schmidt, Morgan Stanley

    Tomie T Schmidt, CFP, Morgan Stanley, Lupine Sponsor

    Deep market knowledge, comprehensive planning and a commitment to finding the best solutions to match your needs.

    Tomie T Schmidt is offering a critical support to our program through her sponsorship. In partnership with Dragonfly Play School they are providing some resources and financial support to WBC members with children.

    About Tomie & Her Team

    We draw on our more than four decades of financial planning experience1, as well as Tomie Schmidt’s Certified Financial Planner™ (CFP®) credentials and strong commitment to building comprehensive, custom plans, to provide you with an unusually strong and deep set of planning strategies and knowledge. We pay attention to what drives you, both in terms of your immediate financial concerns and challenges, as well as your non-financial longer-term goals and passions. Because, at the end of the day, money is just a means to an end; it is useful because of what it can provide for you. And that is your ultimate destination.

  • Cave Creek Farm, Event Venue Trout Lake

    Cave Creek Farm, Buttercup+ Sponsor

    Thanks to Cave Creek Farm’s sponsorship our members have an opportunity to do one longer learning session and then enjoy some relaxation and rejuvenation at one of the most beautiful farms in the Gorge. Cave Creek Farm has a little something for everyone. This farmstead getaway nestled at the base of Mount Adams in Trout Lake, Washington. The perfect place to gather with friends, connect with nature, or just reset in a wood-fired hot tub under the stars. At Cave Creek Farm you can choose your own adventure. The farm is home to a number of luxury rentals ranging from canvas glamping tents along the creek to our craftsman-style Farmhouse.

  • Mushroom Color Atlas, Buttercup Sponsors

    Mushroom Color Atlas, Buttercup Sponsors

    Julie Beeler has been a sponsor of the WBC since our first year. One of her creative projects is The Mushroom Color Atlas, a resource and reference for everyone curious about mushrooms and the beautiful and subtle colors derived from dyeing with mushrooms. We are deeply grateful for her ongoing support.

  • COR Cellars, Buttercup Sponsors

    COR Cellars, Buttercup Sponsors

    Good wine pleases the human heart.

    COR is the next generation of Washington Wine and we are fortunate to have their tasting room right in our community- Lyle, Washington.

  • Become a sponsor of GWBC

    Become a Sponsor

    Expand the Impact of Women Changemakers in Our Community

    Sponsoring the 2024 cycle of Gorge Women’s Business Council supports women leaders to grow their organization and expand the impact of their work in our community.