Crisis is
an opportunity
for change.
“Recently I was in talks with the owner of my firm about becoming the GM of the company and basically taking over his job. I was asked to come up with a salary number that I would need to take on this huge new responsibility. I was excited about the opportunity and the potential raise, but I knew I would need help to figure out what I should even ask for. I hired Brieanna to help me figure out what my position was worth, in the area I was living in. She was so professional and incredibly helpful. We talked about different ways to set up a salary and benefit package that would fit my needs, I had not considered that taking on such a huge endeavor was worth more than just a salary raise. Brieanna spent time with me asking me lots of great questions, that helped me sort through what the most important aspects were to me in a new employment contract. She did a lot of research on my geographic location and my position to help me find out what others with my position were making. Pretty quickly we were able to put together a salary, bonus and benefit package to present to my boss. He was so impressed that I had done my homework and he felt comfortable meeting my requests after we talked it all through. I can definitely say that Brieanna helped me see how much my boss valued me and how much that was worth in dollars, and I know that if I had not hired her to help me, I would have shorted myself not only additional PTO, and a new bonus plan but probably a good amount in salary. It is a great feeling to have someone in your corner for these types of important financial and life negotiations. Brieanna is a wealth of knowledge and experience and she genuinely cares about her clients! I will absolutely hire Brieanna the next time I need to negotiate my salary etc. or if I take on a new job!”
— Aiyanna
Secure more financial equity & agency during a time sensitive opportunity or crisis.
We provide guidance for individuals who are navigating both personal and professional negotiations. Our clients may find themselves designing a prenup, reviewing a job offer, selling a business, navigating a divorce, or exiting a business partnership.
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Negotiate for equity to narrow the wealth & opportunity gap.
The mission of our negotiation strategy and coaching program, Negotiate for Equity, is to positively impact the wealth and opportunity gap that persists in the U.S. We do this by providing personalized support to historically marginalized individuals. Women, non-gender conforming individuals, Black, Indigenous, and other People of Color do not have the same pathways to wealth creation and face unique challenges within our existing financial, legal and social structures. Negotiate for Equity works to counteract these systemic power differentials by providing concentrated support and advocacy to individuals facing acute challenges, transitions, or opportunities.
“Men initiate salary negotiations four times as often as women, and when women do negotiate, they ask for thirty percent less than men do.”
The Program
Embedded within every ending are the seeds of what you will nurture next.
While we tailor our guidance to each unique circumstance, our support is most impactful when someone is needing advice and coaching through a negotiation where equity is on the line or there is an opportunity to realize a higher value for their work in the world. Many opportunities for change occur during the beginnings and endings of partnerships (personal and professional), employment, and business ownership.
How an individual handles these endings and beginnings has the potential to shift their sense of security and well-being. We honor the wholeness of our clients, their past, present and future. Negotiate for Equity is about more than simply securing a good outcome for one negotiation. Our aim is to redistribute power and counteract the systems that perpetuate inequality by giving individuals the tools to advocate for themselves and to move forward with confidence as they face future challenges.
Counteracting negotiation biases is also needed to create broader change in the wealth and opportunity gap.
Along with supporting the individuals we serve through Negotiate for Equity we also intend to raise awareness about the insidious impact racial and gender negotiation biases have within the U.S. business ecosystem.
“There has been a relatively limited amount of research examining the influence of race on negotiations. Our findings shed light on the prospective racial differences in negotiations and suggest that job evaluators who are more racially biased will expect Black job seekers to be less likely to negotiate than comparable White job seekers. When these race-stereotypic expectancies are violated during actual negotiations, job evaluators are less willing to make concessions and, ultimately, assign Black job seekers significantly lower starting salaries than White job seekers.”
Bargaining While Black: The Role of Race in Salary Negotiations,” by Morela Hernandez, Derek R. Avery, Sabrina D. Volpone, and Cheryl R. Kaiser. Journal of Applied Psychology, 2018.
Increase value
Our team supports clients who are experiencing an opportunity in which they can claim their real value, including:
New job offers
Promotions
Sales pitch/presentation reviews
Exit package negotiations
Pricing structure reviews
Considering change in career or entrepreneurship
Increase equity
Our team’s support helps create better outcomes for clients facing major life transitions. We work with them to ensure their compensation and treatment is equitable and help them leverage any opportunity available to gain equity as a wealth creation vehicle. The most common events include:
Prenuptial agreements
Partnership agreements
Promotion with opportunities for stock options/equity
Purchases of business
Sale of business
Divorce
With our team’s experience in negotiation, coaching, and business growth we are uniquely positioned to be advocates for our clients when they have an opportunity to increase equity and financial well being in their lives.
— Brieanna O’Duinn, Negotiation Coach & Advocate
The Process
Negotiate for Equity is designed as a relationship of intensive support.
Through weekly or bi-weekly advisory sessions we will clarify your goals, explore negotiation strategies, identify undiscovered opportunities, and execute a plan to fully monetize your contributions. While in some circumstances, one or two advisory sessions may be sufficient in achieving your goals, in other more involved processes, such as the sale of a business, it could take several months.